Branding for the Public Sector
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How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples.
Autor: | Temporal, Paul |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9781118756317 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
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