Marketing Strategy: A Decision-Focused Approach
2756 Kč 2 843 Kč
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
Autor: | Walker, Orville C. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780078028946 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 384 |
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