Marketing Strategy: A Decision-Focused Approach
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
| Autor: | Walker, Orville C. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780078028946 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 384 |
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