Cross-Cultural Personal Selling
1496 Kč
Sleva až 70% u třetiny knih
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.
| Autor: | Antczak-Barzan, Anna; Sypniewska, Barbara A. |
| Nakladatel: | Springer International Publishing AG |
| ISBN: | 9783319555768 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 160 |
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