Co-Opetition
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Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.
Autor: | Brandenburger, Adam M.; Nalebuff, Barry J. |
Nakladatel: | Profile Books Ltd |
ISBN: | 9781861975072 |
Rok vydání: | 1997 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 304 |
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