Fast Second
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If you get there first, you ll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds) than to creating these markets from scratch.
| Autor: | Markides, Constantinos C. |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780787971540 |
| Rok vydání: | 2004 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 208 |
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