Market Research Methods in the Sports Industry
2227 Kč
Sleva až 70% u třetiny knih
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
| Autor: | Seric, Neven (University of Split Croatia); Ljubica, Jasenko (The Monterrey Institute of Technology and Higher Education |
| Nakladatel: | Emerald Publishing Limited |
| ISBN: | 9781787541924 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 256 |
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