Strategic Social Marketing
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Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the `what' and `why' as well as the `how to' of social marketing.
| Autor: | French, Jeff; Gordon, Ross |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781446248614 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 448 |
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