Marketing Insights from A to Z
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771 Kč 824 Kč
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In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
| Autor: | Philip Kotler |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780471268673 |
| Rok vydání: | 2003 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 224 |
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