Marketing Insights from A to Z
6
%
771 Kč 824 Kč
Sleva až 70% u třetiny knih
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
Autor: | Philip Kotler |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780471268673 |
Rok vydání: | 2003 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 224 |
Mohlo by se vám také líbit..
-
Marketing 5.0
Philip Kotler
-
Marketing 5.0
Philip Kotler
-
Marketing 4.0
Philip Kotler
-
Marketing 5.0
Philip Kotler
-
Marketing 3.0
Philip Kotler
-
Principles of Marketing
Philip Kotler
-
MARKETING FOR HOSPITALITY AND TOURISM
Philip Kotler
-
Retail 4.0. 10 zasad handlu detaliczn...
Philip Kotler
-
A Framework for Marketing Management,...
Philip Kotler
-
Marketing Management, An Asian Persp...
Philip Kotler
-
Marketing Moves
Philip Kotler
-
Markplus Inc: Winning The Future - Ma...
Philip Kotler
-
Unleashing Excellence
Snow, Dennis; Yanovitch, Teri
-
Economics For Dummies
Peter Antonioni, Sean Masaki Flynn
-
Common Stocks and Uncommon Profits a...
Fisher, Philip A.
-
Napoleon Hill's Golden Rules
Napoleon Hill