Customer Loyalty
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Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.
| Autor: | Griffin, Jill |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780787963880 |
| Rok vydání: | 2002 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 272 |
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