Marketing Research
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An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
| Autor: | Kolb, Bonita M. (Lycoming College, USA) |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526419262 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 328 |
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