Crisis Communications: The Definitive Guide to Managing the Message
20
%
614 Kč 772 Kč
Sleva až 70% u třetiny knih
Reveals proven strategies for recognizing and averting damaging crisis communications issues before it's too late. This title also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment.
Autor: | Finkler, Steven A.; Smith, Daniel Lynwood; Calabrese, Thad D.; Purtell, Robert M. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071799218 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 336 |
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