How to Sell at Margins Higher Than Your Competitors
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Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
Autor: | Brooks, William T. |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780471744832 |
Rok vydání: | 2005 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 272 |
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