Advertising and Promotion
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Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
| Autor: | Hackley, Chris |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473997981 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 384 |
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