Creative Product Design
84
%
124 Kč 787 Kč
Sleva až 70% u třetiny knih
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
| Autor: | Corrick, Margaret G.; Fuhrer, Bruce A. |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780471987208 |
| Rok vydání: | 2000 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 240 |
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