Sport Promotion and Sales Management
2367 Kč
Sleva až 70% u třetiny knih
Focuses on the role of sales and sponsorship as an integral part of developing a successful sport business. This title provides emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.
Autor: | Irwin, Richard; Sutton, William; McCarthy, Larry M. |
Nakladatel: | Human Kinetics Publishers |
ISBN: | 9780736064774 |
Rok vydání: | 2008 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 352 |
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