Understanding Public Relations
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This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
| Autor: | Lee Edwards |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781473913103 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 288 |
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