Consumer Behaviour
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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
| Autor: | Sethna, Zubin |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526450005 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 576 |
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