Global Marketing and Advertising
2302 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
\n
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
\n| Autor: | Mooij, Marieke de |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781529732504 |
| Rok vydání: | 2021 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 528 |
Mohlo by se vám také líbit..
-
Consumer Behavior and Culture
Mooij, Marieke de
-
Social Media Marketing
Tuten, Tracy L.; Solomon, Michael R.
-
Strategic Management in the Media
Kung, Lucy
-
A Very Short, Fairly Interesting and ...
Cunliffe, Ann L.
-
Conducting Action Research for Busin...
Coghlan, David
-
A Step-By-Step Introduction to Statis...
Sexton, Lori; Newton, Jen R.; M., Dr. Katy; Landers, Richard N.; Nelsen, Peter J.; Amri, Farid Ben Messaoud
-
Research Methods for Managers
Gill John
-
Doing Critical Research
Alvesson, Mats
-
Key Concepts in Organization Theory
Luhman, John Teta; Cunliffe, Ann L.
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Direct, Digital & Data-Driven Marketing
Spiller, Lisa
-
Understanding Organizational Culture
Alvesson, Mats
-
Strategic Social Marketing
-
Leadership and Change Management
Beerel, Annabel C.
-
How to Do Your Case Study
Thomas, Gary
-
The SAGE Handbook of Marketing Ethics