Key Account Management
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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Autor: | Malcolm McDonald |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470974155 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 496 |
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