The Human Brand
16
%
562 Kč 668 Kč
Sleva až 70% u třetiny knih
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
| Autor: | Malone, Chris |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118611319 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 208 |
Mohlo by se vám také líbit..
-
Marketing 4.0
Philip Kotler
-
The Design Thinking Playbook
Lewrick, Michael
-
The Bitcoin Standard
Ammous, Saifedean
-
Managing for Happiness
Appelo Jurgen
-
Inspired
Cagan, Marty
-
The 12 Week Year
Brian Moran
-
A Beautiful Constraint
Morgan, Adam; Barden, Mark
-
Overcoming the Five Dysfunctions of ...
Patrick Lencioni
-
Venture Deals
Feld Brad
-
Build It
Corey, Debra
-
Spiral Dynamics in Action
Beck, Don E.
-
The Motive
Lencioni, Patrick M.
-
Facilitator's Guide to Particip...
Kaner, Sam
-
The Design Thinking Toolbox
Lewrick, Michael
-
Affiliate Marketing For Dummies
Sudol, Ted; Mladjenovic, Paul
-
The Startup Owner's Manual
Blank, Steven; Dorf, Bob
