International Marketing
4015 Kč 4 145 Kč
Sleva až 70% u třetiny knih
Offers a fresh perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. This book includes: topics that reflect the changes in global markets, updated teaching resources, and new learning tools.
Autor: | Cateora, Philip R.; Graham, John; Gilly, Mary C. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780077842161 |
Rok vydání: | 2015 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 704 |
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