Branding For Dummies
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.
| Autor: | Chiaravalle, Bill; Schenck, Barbara Findlay |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118958087 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 384 |
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