Database Marketing
9
%
1935 Kč 2 129 Kč
Sleva až 70% u třetiny knih
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
| Autor: | Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A. |
| Nakladatel: | Springer-Verlag New York Inc. |
| ISBN: | 9781441903327 |
| Rok vydání: | 2009 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 872 |
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