Advanced Brand Management -- 3rd Edition
16
%
905 Kč 1 079 Kč
Sleva až 70% u třetiny knih
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
Autor: | Temporal, Paul |
Nakladatel: | Harriman House Publishing |
ISBN: | 9780857195890 |
Rok vydání: | 2019 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 314 |
Mohlo by se vám také líbit..
-
The Complete Financial History of Ber...
Mead, Adam J.
-
Run with Foxes
Dervan, Paul
-
Own It!
Bain, Iona
-
Ripple
Groom, Jez; Vellacott, April
-
The Power of Ignorance
Trott, Dave
-
Leadership by Algorithm
Tao, Tian; De Cremer, David; Chunbo, Wu
-
Go Luck Yourself
Nairn, Andy
-
The Average is Always Wrong
Shepherd, Ian
-
Dear Shareholder
-
Creative Blindness (And How To Cure It)
Trott, Dave
-
The Art of the Click
Fisher, Glenn
-
Unsexy Business
Waller, Jamie
-
Leveraged Buy Outs
Pilger, David
-
Business Angel Investing
Richard Hargreaves
-
The Psychology of Money
Housel, Morgan
-
The Choice Factory
Shotton, Richard