Market Response Models
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3993 Kč 4 492 Kč
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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.
| Autor: | Hanssens, Dominique M (Ucla Anderson School Of Management, Usa) |
| Nakladatel: | Springer-Verlag New York Inc. |
| ISBN: | 9781402073687 |
| Rok vydání: | 2003 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 502 |
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