Essentials of Marketing
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Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
| Autor: | Blythe, Jim |
| Nakladatel: | Pearson |
| ISBN: | 9781292244105 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 384 |
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