Marketing Communications
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1389 Kč 1 509 Kč
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Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
| Autor: | Zook, Ze; Smith, P. R. |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749498641 |
| Rok vydání: | 2019 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 672 |
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