Continuing to Broaden the Marketing Concept
1835 Kč 2 872 Kč
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
| Nakladatel: | Emerald Publishing Limited |
| ISBN: | 9781787548251 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 328 |
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