Social Media Marketing
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A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
\n| Autor: | Tuten, Tracy L.; Solomon, Michael R. |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781529731989 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 488 |
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