Spending Advertising Money in the Digital Age
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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today\'s complex media landscape, allocate a brand\'s media budget most accurately, and then deploy it most effectively in order to build business.
\n| Autor: | Pringle, Hamish; Marshall, Jim |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749463052 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Měkká |
| Počet stran: | 336 |
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