Value-based Marketing
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This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
\n| Autor: | Doyle, Peter |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780470773147 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | pevná |
| Počet stran: | 382 |
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