Consumer Behavior and Culture
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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
| Autor: | Mooij, Marieke de |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781544318165 |
| Rok vydání: | CZE |
| Jazyk : | Čeština |
| Vazba: | CZE |
| Počet stran: | CZE |
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