Consumer Psychology
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2073 Kč 2 282 Kč
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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes.
Autor: | Alexander Brian; Larry Young |
Nakladatel: | Springer International Publishing AG |
ISBN: | 9783319909103 |
Rok vydání: | CZE |
Jazyk : | Čeština |
Vazba: | CZE |
Počet stran: | CZE |
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