Strategic Social Marketing
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
| Autor: | French, Jeff; Gordon, Ross |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526446039 |
| Rok vydání: | CZE |
| Jazyk : | Čeština |
| Vazba: | CZE |
| Počet stran: | CZE |
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