Principles of Marketing for a Digital Age
                        
                    
                    
                    
                    
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                                        This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It\'s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
                                    
                                                                | Autor: | Tuten, Tracy L.; Solomon, Michael R. | 
| Nakladatel: | SAGE Publications Ltd | 
| ISBN: | 9781526423337 | 
| Rok vydání: | 2020 | 
| Jazyk : | Angličtina | 
| Vazba: | Hardback | 
| Počet stran: | 496 | 
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