Why Popcorn Costs So Much at the Movies
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This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with 9. UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.
| Autor: | McKenzie, Richard B. (University of California, Irvine); Lee, Dwight R. (Southern Methodist University, Texas) |
| Nakladatel: | Springer-Verlag New York Inc. |
| ISBN: | 9781441926449 |
| Rok vydání: | CZE |
| Jazyk : | Čeština |
| Vazba: | CZE |
| Počet stran: | CZE |
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