Ucebnice.cz Odborná • naučnáHumanitní vědyPsychologie
Termín obdržení zásilky
Česká pošta Pondělí 15.09
PPL Pondělí 15.09
Osobní odběr Úterý 16.09
Termíny jsou pouze orientační a mohou se lišit podle zvoleného typu platby. O Průběhu zásilky Vás budeme informovat e-mailem.
Při nákupu většího množství produktů negarantujeme dodání do zobrazeného data

How marketing stimuli unconsciously activate self-control

How marketing stimuli unconsciously activate self-control
21 %

993  Kč 1 250 Kč

Sleva až 70% u třetiny knih
The author investigates whether buying impulsiveness, the situational context and gender have an effect on the automatic and unconscious activation of control goals such as 'saving' (demonstrating the activation of self-control) via marketing stimuli such as the names of popular commercial chains. Thus, he extends the work of Fishbach, Friedman and Kruglanski (2003) and conveys their findings into the marketing context. Data comes from one hundred and one participants who completed several self-control related questionnaires and underwent a Lexical Decision Task. Men took significantly longer to identify control goals as correct words when being primed with marketing stimuli compared to when being primed with irrelevant primes. In women, however, exactly the opposite pattern emerged. Additionally, higher general self-control led to a faster recognition of control goals as correct words, replicating Fishbach et al. s (2003) findings.
Autor:
Nakladatel: LAP Lambert Academic Publishing
Rok vydání: 2013
Jazyk : Angličtina
Vazba: Paperback / softback
Počet stran: 92
Mohlo by se vám také líbit..