Business matters
236 Kč 286 Kč
„Business Matters” covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes:\n– Company and market structure\n– Recruitment process and employee motivation\n– Market research, production and pricing policy\n– Advertising and promotion\n– Sales and distribution\n– International trade and globalization\n– Transport and logistics\n– Business growth\n– Customer rights
\nEach unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.
\n„Business Matters” is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.
\nThe authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.
\nElżbieta Jendrych, Ph.D., is the Head of the Business Studies in English Postgraduate Programme and the Head of the Centre for Foreign Languages.
\nHalina Wiśniewska, Ph.D., is the Head of International Business Communication Section and the Head of the London Chamber of Commerce and Industry Certification Centre at Koźmiński University.
\nAutor: | Jendrych Elżbieta, Wiśniewska Halina |
Nakladatel: | Nieoczywiste |
ISBN: | 9788363391294 |
Rok vydání: | 2019 |
Jazyk : | Angličtina |
Vazba: | měkká |
Počet stran: | 224 |
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Podstawy zarządzania
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Analiza Decyzji
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Nauka o organizacji
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Margaret Thatcher
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Statystyka dla menedżerów
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Zarządzanie
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Biznes nowych możliwości
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Zawód infobroker
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Kultura a rozwój
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Analiza zdarzeń na rynkach akcji
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Mity marketingowe
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Prezydenci Czechosłowacji
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Konsekwencje rewolucji w prawie wybor...
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Global Financial Reporting
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Sukces rynkowy organizacji
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