Social Media Management
2077 Kč
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Sleva až 70% u třetiny knih
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
| Autor: | Looy, Bart Van; Gemmel, Paul; Dierdonck, Roland Van |
| Nakladatel: | Springer International Publishing AG |
| ISBN: | 9783319219899 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 250 |
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