Sports Public Relations
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Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice.- Professor Paul M. Pedersen, Indiana University
| Autor: | Jacquie L Etang |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781412936194 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 216 |
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