The Quintessence of Strategic Management
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The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Autor: | Philip Kotler |
Nakladatel: | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
ISBN: | 9783662484890 |
Rok vydání: | CZE |
Jazyk : | Čeština |
Vazba: | CZE |
Počet stran: | CZE |
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