Sport Public Relations
2022 Kč 2 085 Kč
Sleva až 70% u třetiny knih
Takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals.
| Autor: | Stoldt, G. Clayton; Dittmore, Stephen W.; Branvold, Scott |
| Nakladatel: | Human Kinetics Publishers |
| ISBN: | 9780736090384 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 384 |
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