Events as a Strategic Marketing Tool
1430 Kč
Sleva až 70% u třetiny knih
This book describes how events can be used as a strategic tool in marketing practices. It addresses the development of the experience economy, events, and event marketing, areas of marketing within which experiences play a role, such as branding and city marketing, and the step from strategy to concept, discussing event design and touchpoints.
| Autor: | Gerritsen, Dorothe; van Olderen, Ronald |
| Nakladatel: | CABI Publishing |
| ISBN: | 9781780642611 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 256 |
Mohlo by se vám také líbit..
-
Events as a Strategic Marketing Tool
Gerritsen, Dorothe; van Olderen, Ronald
-
Farm Business Management
Nuthall, Peter L.
-
Tour Operators and Operations
Holland, Jacqueline (Northumbria University); Leslie, David (formerly of Glasgow Caledonian University, UK)
-
Operations Management in the Travel ...
-
Spices, Scents and Silk
Hancock, James Gulliver
-
Epidemiology for Field Veterinarians
Sergeant, Evan (AusVet Animal Health Services, Australia); Perkins, Nigel (AusVet Animal Health Services, Australia)
-
Bovine Pathology
Buergelt, Claus D. (Professor Emeritus, University of Florida, USA); Clark, Edward G. (Adjunct Professor, Adjunct Profes
-
One Welfare
-
Animal Welfare
-
Religious Pilgrimage Routes and Trails
-
Data Analysis in Vegetation Ecology
Wildi, Otto (Swiss Federal Research Institute WSL, Switzerland)
-
Avocado
-
Veterinary Clinical Skills Manual
-
Are We Pushing Animals to Their Biol...
-
Comparative Animal Nutrition and Met...
Cheeke, Peter Robert (Oregon State University, USA); Dierenfeld, Ellen (Formerly Novus International, Inc., USA)
-
Cherries