Business to Business Marketing
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The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
| Autor: | Ellis, Nick (Senior Lecturer in Critical Marketing at the University of Leicester.) |
| Nakladatel: | Oxford University Press |
| ISBN: | 9780199551682 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 384 |
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