Essentials of Corporate Communication
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Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.
| Autor: | Riel, Cees van; Van Riel, Cees B.M.; Fombrun, Charles J. |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415328265 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 328 |
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