Contemporary Brand Management
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This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.
| Autor: | Johansson, Johny K.; Carlson, Kurt A. |
| Nakladatel: | SAGE Publications Inc |
| ISBN: | 9781452242873 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 272 |
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