The Luxury Strategy
1322 Kč
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This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
Autor: | Kapferer, Jean Noel |
Nakladatel: | Kogan Page Ltd |
ISBN: | 9780749464912 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 408 |
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