Marketing Value Metrics
1001 Kč
Sleva až 70% u třetiny knih
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
| Autor: | Malcolm McDonald |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749468972 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 328 |
Mohlo by se vám také líbit..
-
Bezpieczeństwo aplikacji internetowyc...
Malcolm McDonald
-
Malcolm McDonald on Key Account Mana...
Malcolm McDonald
-
Key Account Management
Malcolm McDonald
-
IQ and Aptitude Tests
Philip Carter
-
Armstrong's Handbook of Performa...
Michael Armstrong
-
Neuroscience for Coaches
Brann, Amy
-
The New Successful Large Account Mana...
Miller Robert M.
-
The New Conceptual Selling
Miller Robert M.
-
Health and Safety at Work
Stranks, Jeremy
-
The Definitive Personal Assistant &am...
France, Sue
-
Ultimate Aptitude Tests
Jim Barrett; Geoff Williams
-
Ultimate IQ Tests
Kenneth A. Russell
-
Kapferer on Luxury
Kapferer, Jean Noel
-
Evidence-Based Management
Barends, Eric; Rousseau, Denise M.
-
Persuasive Copywriting
Maslen, Andy
-
Strategic Sourcing and Category Mana...
Carlsson, Magnus
