Strategic Customer Management
1570 Kč
Sleva až 70% u třetiny knih
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
| Autor: | Payne, Adrian (Professor, University of New South Wales, Sydney); Frow, Pennie (Professor, University of Sydney) |
| Nakladatel: | Cambridge University Press |
| ISBN: | 9781107649224 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 542 |
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