Strategic Market Management
1588 Kč
Sleva až 70% u třetiny knih
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
| Autor: | David A. Aaker |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470059869 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 368 |
Mohlo by se vám také líbit..
-
Building Strong Brands
David A. Aaker
-
Strategic Market Management
David A. Aaker
-
Unleashing Excellence
Snow, Dennis; Yanovitch, Teri
-
Economics For Dummies
Peter Antonioni, Sean Masaki Flynn
-
Wyatt Earp
Tefertiller, Casey
-
Common Stocks and Uncommon Profits a...
Fisher, Philip A.
-
Napoleon Hill's Golden Rules
Napoleon Hill
-
Elements of Information Theory
Cover, Thomas M.; Thomas, Joy A.
-
Cancer as a Metabolic Disease
Seyfried, Thomas
-
Meditations
Aurelius Marcus
-
Improving Patient Care
-
Oversubscribed
Priestley Daniel
-
ICT Policy, Research, and Innovation
Klessova, Svetlana; Engell, Sebastian; Botterman, Maarten; Cave, Jonathan
-
The Five Rules for Successful Stock I...
Dorsey, Pat
-
Bookkeeping For Dummies
Kelly, Jane
-
What You Need to Know About Project ...
O'Connell, Fergus